Jinan Welcome Industrial Group Co., Ltd. was established in August 1956. It is a joint meat processing plant in Jinan, Shandong Province, which is one of the top ten domestic meat joint factories. At present, it has developed into a large-scale enterprise group integrating cold chain logistics and meat and aquatic products wholesale market, national port and international trade, pig breeding, slaughtering and processing, cooked meat processing, export food processing and other industries. Welcome Group is headquartered in Jinan Weikang Cold Chain Logistics Park (Welcome Meat and Aquatic Products Wholesale Market); it has a meat food processing cold chain logistics park in Liaocheng City, Shandong, and a domestic trade food processing cold chain logistics park in Rizhao City; in Jiangsu There are export food processing bases in Xuzhou and Huaian in the province.

The group is the vice chairman unit of China Meat Association, the chairman unit of China Meat Association Cold Chain Logistics Branch; the vice chairman unit of China Federation of Logistics and Purchasing Cold Chain Logistics Branch, and the vice chairman unit of Agricultural Products Supply Chain Branch; East China Foodstuffs Industry Association President Unit.

The group is a national key leading enterprise in agricultural industrialization, a national backbone cold chain logistics base, a 5A-level logistics enterprise in China, a five-star cold chain logistics enterprise in China, a top 10 enterprise in cold chain logistics in China, a star enterprise in the supply chain of agricultural products in China, and a meat enterprise in China. It is a strong enterprise in the food industry; it is a key monitoring enterprise of commercial and trade circulation of the Ministry of Commerce; it is a reserve meat storage enterprise of the central government, Shandong Province and Jinan City; it is a backbone enterprise of the "vegetable basket" project of Shandong Province and Jinan City government; it is an AAA-level credit enterprise . The comprehensive strength of the group ranks in the forefront of China's meat food industry.

The group has successively passed ISO22000 food safety, FCC22000 food safety management system certification; passed the double prevention system certification of safety production, and obtained the second-level enterprise of national safety production standardization.

Welcome products have successively won the National Quality Award, China Famous Brand, the Most Valuable Brand in China's Meat Industry, Shandong Famous Brand, Shandong Famous Brand of Agricultural Products, "Food Safety Shandong" assured meat brand; "Welcome" trademark has won the famous trademark of Shandong Province, etc. Hundreds of honorary titles.

Welcome products mainly include: Welcome cold meat series, meat products series, quick-frozen food series, prepared food series, aquatic product series and more than 500 varieties.