Group Profile

Jinan Welcome Industrial Group Co., Ltd. (hereinafter referred to as "Welcome Group") was founded in 1956 Over the past seventy years, it has grown into a large enterprise group integrating cold-chain logistics and wholesale markets for meat and aquatic products; international trade and inland customs port operations; pig breeding, slaughtering, and processing; processed meat product manufacturing; prepared food processing; quick-frozen food processing; and an extensive retail distribution network.

Welcome Group is a vice-president unit of the China Meat Association and the president unit of the Cold Chain Branch of the China Meat Association; a vice-president unit of the Cold Chain Branch and the Ingredient Supply Chain Branch of the China Federation of Logistics and Purchasing; and the president unit of the Food Industry Friendship Association for the six provinces and one municipality in East China, among others.

Welcome Group is a key national leading enterprise in agricultural industrialization. , The first batch of national backbone cold-chain logistics bases and national demonstration enterprises for supply chain innovation and application have successively been awarded the China Cold-Chain Logistics Award. 10 Strong Enterprises, China’s Food Ingredient Supply Chain 10 Honors such as “Strong Enterprise”; also possesses 5A Tier logistics, 5 Star-rated cold-chain logistics, 3 Star-rated Green Warehouse, 3A It holds the four highest domestic qualifications in the credit logistics sector; it is a key enterprise in Shandong Province and Jinan City’s “Vegetable Basket” Project, a priority enterprise for ensuring people’s livelihoods and supply in Shandong Province and Jinan City, and ranks among the top 100 private enterprises in Jinan City. 14 Position. The Welcome Meat and Seafood Wholesale Market is a key monitoring market for daily necessities designated by the Ministry of Commerce, a designated market by the Ministry of Agriculture and Rural Affairs, a meritorious market among national comprehensive commodity markets, and a leading market in the national agricultural product wholesale industry. 10 Strong market, etc. The “Welcome” series of products, including fresh-frozen cut meats, meat products, and quick-frozen foods, have successively won hundreds of honors such as “China Famous Brand,” “National High-Quality Meat Products,” and “Consumer’s Most Favored Product.”

The group is investing in the construction of a food processing industrial park in Liaocheng, Shandong Province, located in the Xiangguang Ecological Industrial Park in Shifozhen Town, Yanggu County. The park will annually slaughter and process live pigs. 200 Production and processing of products including live cattle, chilled fresh meat, cooked meat products, prepared foods, and quick-frozen foods, etc. 30 With a capacity of 10,000 tons, our products are best-selling nationwide and we serve as a national demonstration unit for standardized pig slaughterhouse construction as well as a national demonstration base for healthy meat across the entire livestock and poultry slaughtering industry chain.

The Jinan Welcome Meat and Seafood Wholesale Market currently has 12 A large-scale low-temperature cold storage facility with a storage capacity. 36 Ten thousand tons, ranking among the top in the same industry nationwide; there is... 3 Trading floor, dealer booths 1800 Yu’s family distributes tens of thousands of products worldwide, including pork, beef, lamb, poultry meat, various aquatic products, frozen foods, prepared foods, agricultural products, and more. Welcome’s cold-chain logistics boasts refrigerated trucks. 1000 Multiple vehicles, dedicated cold-chain logistics route 200 Yu Tiao, there are cold-chain distribution outlets nationwide. 500 With over a dozen locations spanning across the country, it has become a vital hub for wholesale cold-chain logistics trade in meat and aquatic products nationwide.

The group invests in, builds, and operates inland regulatory ports under the General Administration of Customs. - Welcome's designated port for imported meat and seafood, at 2019 It was approved by customs and put into operation this year, filling the gap in Jinan's import port for frozen meat, seafood, and aquatic products.

In recent years, Welcome Group has vigorously developed international trade, importing annually meat from pigs, cattle, sheep, and poultry, as well as various aquatic products, from more than 30 countries around the world. It has established a dual-circulation system—integrating both international and domestic trade—that forms a complete industrial and supply chain. This has made a positive contribution to the rapid growth of import trade in the province and city. At each China International Import Expo held in Shanghai, Welcome Group has signed procurement contracts for meat and aquatic products with overseas partners from Germany, England, Iceland, Denmark, Spain, France, Argentina, Brazil, Uruguay, India, Vietnam, and other countries. Both the value of signed contracts and the amount actually fulfilled have ranked among the highest within the Shandong Province delegation.

Welcome Group has established a full-industry-chain scale, spanning from the upstream supply chain to the downstream distribution channels. It has continuously accelerated the development and construction of Welcome Food’s specialized outlets, upgrading both the hardware and software at the end of the supply chain through the construction of new stores and the renovation and upgrade of existing ones. Today, Welcome Food’s directly operated specialty stores have been opened in Jinan City. 100 Yu’s family; more than [number] exclusive counters and outlets 300 They are located throughout commercial districts and communities in Jinan City and surrounding areas. By integrating online and offline channels and fostering mutual promotion, Welcome Group delivers its chilled fresh meat, meat products, prepared foods, quick-frozen noodles and other agricultural products to thousands of households.

In the future, Welcome Group will continue to deepen its engagement in the commerce and logistics sector, adhere to an integrated domestic and foreign trade development strategy, accelerate the transformation and upgrading of traditional industries, achieve high-quality development, and build a closed-loop commerce and logistics service industry covering the entire upstream-to-downstream value chain. We aim to become a leading enterprise in Jinan City and even Shandong Province, driving both domestic and foreign trade circulation in parallel.