Cold chain logistics

In 2020, relying on the Welcome cold chain logistics park, the group successfully applied for and was approved as one of the first national backbone cold chain logistics base projects on behalf of Jinan City. According to the base construction implementation plan and combining market demand, the park built three large-scale low-temperature cold storage facilities and supporting facilities, increasing cold storage capacity from 270,000 tons to 360,000 tons, ranking among the top in the industry nationwide.

The Welcome cold chain logistics park is a major domestic distribution center for meat, aquatic products, and frozen agricultural products. Welcome cold chain logistics currently has over 1,000 large and medium-sized refrigerated trucks and over 200 nationwide cold chain dedicated lines; over 5,000 cold chain logistics vehicles enter and leave the park for distribution daily, with over 500 nationwide cold chain sales outlets, covering the entire country; and established meat and aquatic product cold chain trade with 35 countries globally, forming a complete cold chain logistics network system.

The group, leveraging its own advantages and by improving the institutional regulations and standards in the cold chain circulation field, has built a nationally important meat and aquatic product cold chain trade and wholesale trading platform. It has become a core hub for the nationwide wholesale trade of meat and aquatic product cold chain logistics and is a national supply chain innovation and application demonstration enterprise and a leading enterprise in China's meat and food cold chain logistics industry.