WELCOME GROUP

Welcome Group Successfully Selected as a High-End Brand Cultivation Enterprise in Shandong Province

Release Time:

2025-01-02

To vigorously implement the strategies of building a province strong in quality and fostering brands, while strengthening brand development and boosting the creation of the "Good Products from Shandong" brand, the Shandong Provincial Market Supervision Administration has organized the 2024 High-end Brand Cultivation Program and recently announced the list of "Shandong Province's High-end Brand-Cultivating Enterprises." Welcome Group, thanks to its robust scale, solid strength, and influential brand presence, has successfully been selected. List of Key Cultivation Enterprises for High-End Brands in Shandong Province 。

For nearly seven decades, Welcome Group has consistently placed great emphasis on brand building, establishing a comprehensive, end-to-end supply chain system for the meat industry. It is recognized as a national key leading enterprise in agricultural industrialization, as well as a national demonstration enterprise for supply chain innovation and application. Over the years, the company has earned more than 100 prestigious awards, including titles such as China Famous Brand, Shandong Famous Brand, and Shandong's Well-Known Agricultural Product Brand.

This selection is a significant recognition of the Welcome brand, playing a crucial role in enhancing the group's brand influence and awareness. Moving forward, the company will continue to prioritize brand building, foster innovation, elevate product quality, and strengthen its competitive edge—contributing even more substantially to Shandong Province's efforts in becoming a province renowned for its robust brands.

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