WELCOME GROUP

Welcome Group to Exhibit at the 23rd China International Meat Industry Exhibition

Release Time:

2025-10-08

Recently, the 23rd China International Meat Industry Exhibition, hosted by the China Meat Association, grandly opened at the Xiamen International Conference & Exhibition Center. As the premier event in China's meat and food industry—boasting the largest scale and highest level of internationalization—the exhibition has drawn over 2,000 companies from around the globe eager to participate. It stands as the most authoritative and professional showcase in China's meat and food sector, renowned for its massive scale, influential reach, and unparalleled success in fostering trade and collaborative partnerships.

Welcome Group, as a vice-president unit of the China Meat Association, was invited to participate in this exhibition, showcasing over 100 premium products—including fresh meat, deeply processed meat products, prepared foods, and quick-frozen pastries. The atmosphere at the exhibition was exceptionally vibrant, and Welcome Group earned unanimous praise from exhibitors, business partners, and consumers alike, thanks to its outstanding product quality and diverse product lineup.

The Welcome booth employs a variety of interactive approaches—such as sample tastings, expert explanations, video presentations, and physical product displays—to immerse visitors in the unique flavors and exceptional quality of Welcome products, further deepening brand awareness and fostering trust.

Welcome Group adheres to the core philosophy of "Integrity-based, with dedication, focus, and innovation," a principle we have consistently upheld over the years. After seven decades of growth, the company has evolved into a diversified, full-chain enterprise encompassing pig slaughtering and processing, meat product manufacturing, international trade, cold-chain logistics, and an extensive retail network. Today, Welcome Group stands as a leading Chinese enterprise in the meat industry—boasting a pioneering scale and a highly integrated, robust industrial structure.

At this exhibition, the Welcome Group showcased both its time-honored, acclaimed products—such as the famous Welcome Red Sausage and Large-Cut Ham—as well as newly developed specialties like Salami Sausage and Garlic-Infused White Sausage. These innovative offerings have brought more of Welcome Group’s products into the public eye, attracting both new and existing customers who’ve come eager to experience—and share—their passion for Welcome’s exceptional products.

In the future, Welcome Group will continue to focus on the development of the meat industry, further expanding its industrial scale while leveraging the brand strengths of a renowned enterprise. Our fundamental goal remains to better meet consumer needs, thereby continuously driving the healthy and stable growth of the meat sector.