Making a splash at the industry’s premier event, discussing industry development—Welcome Group shines at the 24th China International Meat Industry Exhibition.

Mid-Autumn Festival fireworks are in full swing, and the industry’s grand event has begun! Recently, the 24th China International Meat Industry Exhibition was officially inaugurated at the Qingdao International Convention & Exhibition Center. This exhibition is organized by… China Meat Association Hosted by [organizer], the event brings together over 2,000 meat‑related enterprises from home and abroad, making it a premier industry gathering in China—highly specialized, broadly inclusive, and characterized by robust trade activity. It provides a premium platform for product showcasing, business matchmaking, and industrial collaboration.

As a vice-president unit of the China Meat Association, Welcome Group made a grand appearance at this industry event, showcasing a range of core products and comprehensively demonstrating its corporate strength, attracting numerous domestic and international…

Business visitors stop to exchange ideas.

At this exhibition, Welcome presents a diverse product portfolio, including the chilled fresh black pork series; Red sausage , the pure-meat grilled sausage and other meat product lines; Welcome chicken cutlets, crispy fried pork slices, and other prepared‑food series; as well as handmade dumplings and pan‑fried noodles—these products were all on display, covering diverse scenarios such as everyday household use and foodservice processing. The booth featured multiple interactive elements, including physical product displays, on‑site tasting experiences, rotating brand videos, and dedicated staff explanations, allowing visiting merchants and attendees to closely sample the flavors and directly appreciate Welcome’s product quality. Many customers conducted detailed inquiries about the products on the spot and engaged in in‑depth discussions about potential collaborations, with the exceptional quality earning widespread recognition and high praise from attendees.

The enthusiastic response at the scene is the market’s highest endorsement of Welcome’s products. With seven decades of deep expertise in the meat industry, Welcome Group has consistently adhered to the development philosophy of “integrity-based, with dedication, focus, and innovation,” building an integrated, end-to-end industrial chain that encompasses pig slaughtering and processing, meat product R&D and production, international trade, cold-chain logistics, and a comprehensive retail network. It stands as a leading domestic enterprise with a well‑established and robust presence in the meat industry. Leveraging its comprehensive industrial‑chain advantages, the company remains committed to continuous innovation, steadily expanding and diversifying its product portfolio.

Looking ahead, Welcome Group will continue to deepen its focus on the meat industry, consistently refine and upgrade product quality, leverage its comprehensive industrial advantages to pursue innovation and breakthroughs, and continuously provide consumers with safe, high-quality meat products, thereby contributing to the high-quality development of the meat industry.